Baby Will

SIDS Awareness 5k Sponsorship Opportunities

About Our Cause

Sudden Infant Death Syndrome (SIDS) is the leading cause of death for children ages 1 month to 1 year.  Each year in the US over 2,000 children die from SIDS.  It equates to one child being lost every four hours.  It is enough children to fill over 100 kindergarten classes. 

Sadly, Ohio has one of the highest infant mortality rates in the US.  Columbus, Ohio in particular has an infant mortality rate that is twice that of New York City.  Our community faces a crisis.  We must raise awareness about the problem and the risk factors shown to be linked to SIDS and other sleep related infant deaths.


SIDS Awareness 5k

2014 marks the 5th year anniversary of our SIDS Awareness 5k.  The event will take place Saturday, August 2nd, at 11am in the Brewery District and extends into the beautiful Scioto Audubon Park of Columbus, OH.

It is a serious cause, but our events are uplifting and inspiring.  We often have balloons, and feature local mascots such as Brutus Buckeye.  Cick here to visit the 2014 SIDS 5k Webpage.


Event Statistics

  • In 2013 we had 600 adult participants in the 5k and 85 child participants in our Kids' Fun Run
  • Participation is driven by two main segments:
    • Local families and casual runners who have been impacted by SIDS
    • Running enthusiasts seeking a professionally managed event that supports a great cause
  • Demographic snapshot
    • Consistently 65% female, 35% male
    • About a 50 – 50 split between runners and walkers
    • In 2013 we had 48 impacted families represented
    • Average age of adults in 2013 was 39 (range 19 to 72 years old)


Sponsorship Options

Sponsorship Level

Listed in Race Packet thank you letter and on sponsor banner at event

Individual sign on the event course and featured on sponsorship section of website

Logo featured on event T-shirts
(Est. 500-1000 distributed)

Prominent Sign on the SIDS 5k Course and on Event Webpage

Presenting Sponsor





Official Partner















As shown in the chart above, we have several sponsorship opportunities available for the 2014 SIDS Awareness 5k:

1.  Financial Sponsorship

  • Presenting Sponsorship:  At a sponsorship level of $5,000, your company will be the lead-sponsor for our event, including logo placement on all of the following: prominent course sign, main event page on Baby Will website, t-shirts, insert in race packets, and headline of the sponsorship banner.
  • Official Partner Sponsorship:  At a sponsorship level of $2,000, we will feature your company in every way detailed by our Gold Sponsorship, as well as include your company logo on event t-shirts (estimated 500-1000 distributed).
  • Gold Sponsorship:  At a sponsorship level of $750, your company will receive all of the opportunities from the Silver Sponsorship level as well as a designated advertisement sign along the course of our 5k and logo placement on the sponsorship page of the Baby Will website.
  • Silver Sponsorship:  At a sponsorship level of $250, you will be listed in our thank you letter inserted into race packets, and on the sponsorship banner at the start of the 5k course.


2.  In-Kind Sponsorship

We are still looking for companies who are able to sponsor our event by offering the following goods and services:

  • Food/Beverage
  • T-shirt Manufacturing
  • Athletic Freebies
  • Printing Services
  • Parking

To discuss sponsorship opportunities, please email us at contact-us@babywill.org or call (614) 906-WILL (9455).  If you would like to sponsor our event in a way not listed above, we are open to other forms of sponsorship and would love to hear from you.

Upcoming events

2014 SIDS Awareness 5k
Saturday August 2nd, 2014
11am in Brewery District, Columbus OH!  

2014 SIDS Poker Series
SAVE THE DATE: Sat Oct 11th, 2014